It's MY data
"Sir, we need this information to serve you better / improve our services / send you special offers."
I am just trying to buy batteries. I dont want to give you my zip code.
But, when the day comes and I need to be served better, access an improved service or receive a special offer, there is no way for me to retroactively provide my data. No way for me to say: "here, this is my data, I am in the market for this, do your best, you have 2 hours".
Because today, I either give my data or I dont. But, like I just said, I dont want to give my data, I want to give access to my data. I want to scan my fingerprint and have my server send the data.
Why? Cause it's MY data.
See a good post on this:
http://r0ml.net/blog/2006/01/17/what-do-i-do
data, personomies
The
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