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New advertising format: the igoogle theme Submitted by pg on Wed, 01/16/2008 - 11:38. Posted In advertising \| google This has been in the back of my head for a while so here it is, as a 2008 prediction: In 08, the start page theme will become a hot advertising spot. Google just launched a theme directory and an API and it is a matter of time until a savvy brand develops a theme with a catchy, funny, provocative story line. Think Burger King or Virgin etc.... It makes a ton of sense to grow this even more. This page has an insane amount of info on the user so it can be targeted / personalized to death, has his/hers attention probably more than any other web page and allows for the development of a story line that unfolds during the whole day...All this makes for a very stong emotional connection between the brand and the user. I am going to look at this API now.. pg's blog Share (add new comment)

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New advertising format: the igoogle theme

Submitted by pg on Wed, 01/16/2008 - 11:38.

Posted In

advertising |
google

This has been in the back of my head for a while so here it is, as a 2008 prediction:

In 08, the start page theme will become a hot advertising spot. Google just launched a theme directory and an API and it is a matter of time until a savvy brand develops a theme with a catchy, funny, provocative story line. Think Burger King or Virgin etc....

It makes a ton of sense to grow this even more. This page has an insane amount of info on the user so it can be targeted / personalized to death, has his/hers attention probably more than any other web page and allows for the development of a story line that unfolds during the whole day...All this makes for a very stong emotional connection between the brand and the user. I am going to look at this API now..

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I am Pierre-Guillaume Wielezynski. I live in Washington, DC. I work at the World Bank, in the Corporate Communications Department. My work is related to analytics, advertising and social media. This personal blog is my only new year resolution (2006) and I am doing a really poor job at maintaining it.

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